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CHEZ MADEMOISELLE
EASTMOON

Brand Strategy
Brand Naming
Logo Design
Packaging
Collateral Design

 

Eastmoon is planned to be a ground-breaking, multi-universal dining and entertainment experience that brings a slice of the cosmos to East Perth. The identity design is inspired by the famous 1960s Faema espresso machine ‘Cosmos Range’ and the space-age era that it was a part of. As such, each of the venue's three levels —Marte, Nettuno and Saturno— are named after various espresso machine models from the Faema range. The Eastmoon logo features overlapping moons, reminiscent of the 1963 solar eclipse that fascinated Italian popular culture.