Mooi - Melbourne Central

VIC Australia | 2022

 

Coming from the Dutch word meaning beautiful, MOOII - (mooi) is a retail brand hosting stylish accessories, fanciful jewelleries and carefully curated giftware items. The brief was to translate their Mooi product and brand strategy experience into a retail space for a beautiful shopping experience. The challenge was working with small scale products but to also create a well-lit but luxurious and visually appealing shopping experience to navigate the shopper through the Mooii retail shopping experience. The warm and inviting colour pallet, and strong use of geometry attracts the shopper for an immersive experience whilst well thought out functional storage and recessed POS display have been seamlessly designed into the shop floor for practically as well as quality assurance preservation of the client's product.

Photography : Michael Gazzola