VIC Australia | 2021
Designed to provide St Kilda Locales with a village destination shopping arcade that would offer a local artisan shopping experience, the Cellarbrations shopfront references the opulent heritage arcades that Melbourne is so well known from the late Victorian era. Traditional Victorian heritage colours of emerald greens and creams work in accompaniment with the strong geometric ceiling detail design and terrazzo floor. Arched dark timber paneling, sash windows and reeded glass provide a strong shopfront presence for the brand and provide that reference to a nostalgic era and historical context.
Photography: Michael Gazzola