Tel-Aviv
Israel | 2010

“The cuisine of a country is the only exact attestation of its civilization”. Anonymous…

Pronto Strada is a delicatessen dedicated to Italian produce, housing solid oak shelving laden with a myriad of Italy's finest produce. From cured meat and cheeses to pickles and condiments, the store is the epitome of the Italian cuisine experience. A window connecting the kitchen to the store reveals the art of handmade pasta and the heavenly scent of freshly baked breads. The store’s backdrop is the perfect pairing to its offering, creating a warm authenticity that simply calls out ‘Benvenuti’!

Photography : Gal Deren