Brand Strategy
Brand Naming
Logo Design
Packaging
Collateral Design

Fun and feminine - it's TEN!

Studio Y. designed the TEN logo to be both classic and contemporary, simple and playful - in line with the fashion brand's philosophy to offer something for every type of woman, no matter their age, shape, budget or style. The primary brand colour is an eye-catching, punchy coral that alludes to a strong, fresh femininity while accent colours of apricot and pale pink provide a soft, balanced support palette.