B Nails

B Nails

Modern
Colourful
Future
Shop
Retail

A petite press-on nails store inspired by the neon glow of Tokyo.

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B Nails

Taking cues from Tokyo’s eclectic neighbourhoods, our storefront for press-on nails retailer B Nails is lighting up Melbourne Central. The popular business quickly outgrew its original pop-up kiosk location, so Studio Y was tasked with designing a permanent home for the brand.

Modern
Colourful
Future
Shop
Retail

Project Info

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Soundtrack:

B Nails

Melbourne Central

40sqm

Under $1M

Autumn 2024

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Awards

publications

B Nails
—A closer look

The palette: pink, pink and more pink. Along with some neon signage reminiscent of Shibuya and Harajuku’s high-wattage streets, our illuminated custom-built shelving showcases a wealth of bejewelled nails, handbags and other accessories.

Or if project has photos:

B Nails
—the details

The palette: pink, pink and more pink. Along with some neon signage reminiscent of Shibuya and Harajuku’s high-wattage streets, our illuminated custom-built shelving showcases a wealth of bejewelled nails, handbags and other accessories.

A PROJECT PETITE IN SIZE BUT GRAND IN EXECUTION •
A PROJECT PETITE IN SIZE BUT GRAND IN EXECUTION •