There was little ambiguity when it came to the brief for Mooii’s Melbourne Central store – 'Mooii' comes from the Dutch word for ‘beautiful’ and our design obviously needed to follow suit.

Known for its stylish accessories, fanciful jewellery and carefully curated giftware items, the retailer sought to translate the premium quality of their products into a premium shopping experience. The warm and inviting colour palette, as well as a strong use of geometry, catches the eye; while discreet, functional storage and a recessed POS display have been seamlessly designed into the shop floor.