Milligram
Milligram
If you know your Moleskine from your Rollbahn or your LAMY from your Kaweco, then you’ll know that Milligram is the ultimate destination for stationery buffs in Australia.
For the retailer’s Melbourne Central store, we wanted to surprise and delight from the moment visitors stepped through the door. The oversized ruler on the store’s facade – a Milligram signature – playfully nods at what’s contained inside. From there, peruse the world’s best designer stationery brands, set against a lowkey nude material palette; with pops of porcelain, fluted polycarbonate, warm timbers, rendered concrete and brass fittings adding balance and bringing the concept together.
Project Info
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Awards
WINNER: Melbourne Design Awards (2018)
SHORTLISTED: IDEA Awards (2018)
publications
Nib not looking too hot? We worked with the Milligram team to create their novel ‘Pen Hospital’, where customers can drop off well-worn writing instruments for a little TLC. Along with the Customisation Counter (where you can get your notebooks and pens engraved on the spot), it’s a cheeky focal point in the store.
Nib not looking too hot? We worked with the Milligram team to create their novel ‘Pen Hospital’, where customers can drop off well-worn writing instruments for a little TLC. Along with the Customisation Counter (where you can get your notebooks and pens engraved on the spot), it’s a cheeky focal point in the store.